Rooted in Arboriculture.
Driven by Growth.
TreeCareAI is backed by Arbor BC a 100% female-owned consulting firm founded by certified arborists, business strategists, and industry pioneers. We combine smart software with expert guidance to help green businesses thrive.
Rooted in Arboriculture.
Driven by Growth.
TreeCareAI is backed by Arbor BC a 100% female-owned consulting firm founded by certified arborists, business strategists, and industry pioneers. We combine smart software with expert guidance to help green businesses thrive.
Our Mission:
Growing the Tree Care Industry, One Business at a Time
TreeCareAI is more than a software platform it’s part of a larger mission led by Arbor BC, founded in 2023 by a group of passionate arborists and experts in safety, training, operations, and business development. Our goal is simple: empower tree care and landscaping companies to grow sustainably through the smartest tools, consulting, and education in the industry.
We’re proud to be 100% female-owned and operated, breaking barriers and redefining leadership in the green industry. Our software solutions are supported by real consulting, deep technical knowledge, and a network of industry-certified professionals.
Our Mission:
Growing the Tree Care Industry, One Business at a Time
TreeCareAI is more than a software platform it’s part of a larger mission led by Arbor BC, founded in 2023 by a group of passionate arborists and experts in safety, training, operations, and business development. Our goal is simple: empower tree care and landscaping companies to grow sustainably through the smartest tools, consulting, and education in the industry.
We’re proud to be 100% female-owned and operated, breaking barriers and redefining leadership in the green industry. Our software solutions are supported by real consulting, deep technical knowledge, and a network of industry-certified professionals.
Meet the Leaders
Behind the Mission
Suzanne Guzman
CEO & Founding Member
Visionary leader, SCORE Certified Business Mentor, and AI implementation expert. Suzanne is the strategic architect behind TreeCareAI and Arbor BC’s business growth systems.
Adrienne Ashcraft
Safety & Systems Expert
& Founding Member
Founder of Risky Business Systems, Adrienne brings safety engineering and operational excellence to our high-risk industry clients.
Danae Jackson
Strategic Development Leader & Founding Member
Owner of DJAJ Enterprises and a national safety leader in at-height work. Danae’s focus is on sustainable business structure and advanced safety practices.
Bob Longo
SVP Business Development
& Founding Member
Industry trend analyst and CEO of Coyote Consulting, Bob ensures we stay ahead of industry shifts and client needs.
Megan Bujnowski
Trainer & Arborist Development
& Founding Member
With over 20 years of field experience, Megan leads Upward Training & Development and helps arborists grow their skills and companies.
Carol Connors
Events & Community Strategy & Founding Member
Founder of Gatherique Events, Carol brings people together to learn, grow, and connect with unforgettable industry events.
Lynne Whitley
Head of Design & Technical Support
Experienced Director Of Instructional Technology with a demonstrated history of working in the e-learning industry.
Marisse Arboleda
Design & Technical Specialist
Design & Technical Specialist specialized in backend website development and digital solutions.
Moe Valiao
Customer Support Manager
Specialized in streamlining support operations and improving customer experience.
Meet the Leaders
Behind the Mission
Suzanne Guzman
CEO & Founding Member
Visionary leader, SCORE Certified Business Mentor, and AI implementation expert. Suzanne is the strategic architect behind TreeCareAI and Arbor BC’s business growth systems.
Adrienne Ashcraft
Safety & Systems Expert
& Founding Member
Founder of Risky Business Systems, Adrienne brings safety engineering and operational excellence to our high-risk industry clients.
Danae Jackson
Strategic Development Leader & Founding Member
Owner of DJAJ Enterprises and a national safety leader in at-height work. Danae’s focus is on sustainable business structure and advanced safety practices.
Bob Longo
SVP Business Development
& Founding Member
Industry trend analyst and CEO of Coyote Consulting, Bob ensures we stay ahead of industry shifts and client needs.
Megan Bujnowski
Trainer & Arborist Development
& Founding Member
With over 20 years of field experience, Megan leads Upward Training & Development and helps arborists grow their skills and companies.
Carol Connors
Events & Community Strategy & Founding Member
Founder of Gatherique Events, Carol brings people together to learn, grow, and connect with unforgettable industry events.
Lynne Whitley
Head of Design & Technical Support
Experienced Director Of Instructional Technology with a demonstrated history of working in the e-learning industry.
We’re Not Just in Business We’re in Your Business
Every one of us has been where you are either in the field, managing crews, writing safety plans, handling scheduling chaos, or building marketing systems from scratch. TreeCareAI was created to eliminate those challenges by combining the best tech in the industry (GoHighLevel) with the most knowledgeable consulting team in tree care.
You won’t find generic templates or outsourced support here only industry-specific solutions built by people who know your work.
From The Blog:
The Business of Tree Care
Latest Insights to Help You Grow Your Tree Care Business
Stay ahead of industry trends with practical tips, marketing advice, and success stories from tree care professionals across the U.S.
Why the Tree Services That Scale in 2026 All Run on the Same AI CRM
Go High Level is the leading AI CRM for tree care companies in 2026. Learn why top tree services are switching, the real costs of waiting, and the difference between DIY Go High Level and Done For You... ...more
Technology & Automation
February 03, 2026•6 min read
Why Leadership Retreats Can Transform Your Tree Care Business
Discover how leadership retreats help tree care business owners grow teams and strategy. ...more
Events & Community
January 13, 2026•4 min read
12 Things Every Tree Care Company Should Fix at the Start of a New Year
A practical new year reset guide for tree care companies to fix visibility, systems, and growth gaps. ...more
Marketing & Lead Generation ,Business Growth & Strategy &Marketing & Lead Generation
January 10, 2026•5 min read
The Social Media Strategy Every Tree Care Company Needs and Why Facebook Comes First
Learn why Facebook is the most important social platform for tree care companies and how a strong strategy improves results. ...more
Marketing & Lead Generation
December 21, 2025•5 min read
Why Tree Traction Is One of the Most Effective Lead Generation Tools for Tree Services
Discover why Tree Traction is a powerful direct outreach tool for generating tree service leads. ...more
Marketing & Lead Generation ,Marketing & Lead Generation
December 20, 2025•5 min read
Why Local Home Shows and Community Events Still Work for Tree Care Companies
Learn why home shows and community events still generate strong leads for tree care companies. ...more
Events & Community
December 19, 2025•6 min read
Let’s Build Something That Lasts
TreeCareAI is here to support your growth not just with software, but with strategy, leadership, and the right guidance. Get in touch today and meet the team behind your success.
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